While the largest draw to Citrus County is the town of Crystal River, there are many other aspects to the county that make it more than just a 'getaway' trip. To make Citrus County into a more complete destination, the website needs to be overhauled to show more attractions to the county as a whole.
Advertisements, marketing materials, web designs, and everything associated with Citrus County should fall into a single branding design. The goal of this branding is to answer questions for visitors before they ask. Is Floral City within Citrus County? Are there any attractions in Hernando? Are there historic sites in the area? With concise, well-designed, and corresponding branding, these questions can be answered upon first glance.