I never wrote a branding or style guide, so look at this piece more as a playground for work I had created for a proposal... that never got finished.
The Goal
Create engaging and unique branding for Texas Tech Football with a specific style reminiscent of darkness, villainy and power. Comparative to the rest of the Big XII, this style will help set the Red Raiders out from the rest of the conference schools which have a brighter color palette.
Social Media
The goal here was to segue the current design style into the new design style. To accomplish this, grunge texture and white strokes were used to help blend the dark and villainous style with the more broad generic style.
Thanks for viewing!
(I hope to finish it one day)