NFL All Day Brand Development
Product Development & Design
The mission of NFL ALL DAY is to provide an authentic, fan-driven approach to sports collecting in the Web3 world. We aim to do what physical card collectors can’t: give users the ability to own specific highlights of NFL plays in the form of Moments. Rather than static 2D collectibles, ours are fully-3D with video highlights all wrapped up in a neat collectible format.
Some examples of “Series 02” Collectibles I worked on that built upon the initial designs seen in the first series.
Our collectibles needed to be packaged and delivered in a unique way. Since the Moments would be bundled into a pack to be sold via drops, we wanted the packs themselves to be collectible and just as sought-after as the Moments they carried. The following is a mix of some of the packs I designed, including those from Series 01 (closed beta), Series 02 (open beta), special promotions, partnerships, historical series, and a few concept packs that went unused.
Our original concept included 4 packs for the 4 tiers of rarity. However, we opted to pair down, creating only a “Standard” and “Premium” pack for each drop, and kept the silver option for special drops.
A selection of packs I designed for various drops
User Interface & Experience
A few concepts I created: collectible detail page, a user’s collections showcase, and a pack loading animation screen.
User Profiles & Showcase Concepts
Interactive Collectible Concept
For each collectible, there lived two versions. One was the collectible that rotated to show the player photo, the game information & score, the set it belonged to, and the legal text. The other version, known as a “Moment,” showed the player photo, then the video of the specific play attached to the collectible, then score and so forth.
An early initiative I worked on was simplifying how these were displayed to users. Rather than show two collectibles that looked identical, I wrote code that combined both and let the viewer decide how to view it. In it’s initial form, it’s a 3D object that can be rotated via mouse or finger scroll. Then, a user can click the play button to active the “Moment” collectible. Some Moments have audio commentary, so I added the ability to toggle it on or off (concept phase only).
My concept used a “Marquee” team melt moment for the Kansas City Chiefs, an “Ultimate” Moment, whose average selling price was over $7,000.
Marketing Content Design
Upcoming Drop Assets
Social Media Content Designs
Series 02 / (2022-2023)
Social Media Content Designs
Series 01 / (2020-2021)
Prior to my work on developing the brand identity for Series 02, I worked on creating content during Series 01 that featured our more generic brand seen on most new Dapper Labs sports products. The following is a small collection of that work.