As you'll see from the mock ups below, great detail went into the functionality and UI of each particular piece of the new site. The biggest difference is perhaps the menu, which went through the most drastic redesign. The old menu was built with mobile-only users in mind, and it proved to be very quite clumsy for users on desktop and even those unfamiliar with the site.
The new menu feature a more robust feature set - allowing users to go to team-specific homepages quickly, while also finding relevant links at their fingertips. The redesigned menu is currently in use on the site, and the UI can be experienced by going to www.saturdaydownsouth.com.
The web design is still a work in progress. However the goal will remain the same: provide SEC football fans with the most important and relevant news as quickly and as precisely as possible.
With that in mind, the thought-process for its new UI/UX is outlined below: