Experience

With over a decade of experience, I’ve worked in graphic design, UI/UX flow design, web3 development, motion design, and creative leadership. I take pride in bringing a unique blend of creative and technical skills to every project.

Experience

With over a decade of experience, I’ve worked in graphic design, UI/UX flow design, web3 development, motion design, and creative leadership. I take pride in bringing a unique blend of creative and technical skills to every project.
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09/2021 - 08/2023

Senior Art Director

Dapper Labs • Led the design and deployment of NFL ALL DAY, the first Web3 project utilizing video highlights as unique digital collectibles. Conceptualized pack art, collectible assets, apparel, and marketing visuals. Designed and consulted on UI & UX.

11/2020 - 09/2021

Assistant Creative Director

PointsBet • Conceptualized marketing campaign styles. Retooled social media creative strategy, driving a 41% increase in social media engagement. Managed a team of creatives for high-quality content creation.

11/2019 - 01/2021

Director of Creative & Brand

University of Florida • Led transformative brand and strategy development for Florida Gators, named the 9th most influential college sports brand by Wall Street Journal. Developed and managed social media strategy.

10/2018 - 04/2019

Director of Brand Marketing

Legendary Field Exhibitions • Developed and coordinated branding with team owners, executives, and sponsors for unified messaging across league properties. Managed live event production, developed organic marketing creative campaigns, and managed a team of creatives.

02/2018 - 12/2018

Digital Designer

Seattle Seahawks • Created visually compelling digital content across multiple platforms, including marketing materials, social media assets, promotional videos, and web graphics to enhance user engagement and drive conversions.

07/2016- 02/2018

Assistant Director of Digital Media

University of Central Florida • Ideated design and brand strategies to enhance fan engagement and increase brand awareness, resulting in a university-record $170M in exposure value.