Experience
Experience
Senior Art Director
Dapper Labs • Led the design and deployment of NFL ALL DAY, the first Web3 project utilizing video highlights as unique digital collectibles. Conceptualized pack art, collectible assets, apparel, and marketing visuals. Designed and consulted on UI & UX.
Assistant Creative Director
PointsBet • Conceptualized marketing campaign styles. Retooled social media creative strategy, driving a 41% increase in social media engagement. Managed a team of creatives for high-quality content creation.
Director of Creative & Brand
University of Florida • Led transformative brand and strategy development for Florida Gators, named the 9th most influential college sports brand by Wall Street Journal. Developed and managed social media strategy.
Director of Brand Marketing
Legendary Field Exhibitions • Developed and coordinated branding with team owners, executives, and sponsors for unified messaging across league properties. Managed live event production, developed organic marketing creative campaigns, and managed a team of creatives.
Digital Designer
Seattle Seahawks • Created visually compelling digital content across multiple platforms, including marketing materials, social media assets, promotional videos, and web graphics to enhance user engagement and drive conversions.
Assistant Director of Digital Media
University of Central Florida • Ideated design and brand strategies to enhance fan engagement and increase brand awareness, resulting in a university-record $170M in exposure value.