Hello! I’m Christopher Stoney, a creative director with a focus on athletic branding, football recruiting, and social media strategy.
Since 2008, I’ve worked in a multitude of creative industries in a variety of roles. Currently, I’m the Creative Director for the start-up football league, the Alliance of American Football based in San Francisco, CA. I have freelance clients ranging from collegiate athletic programs to tourism bureaus. My specialties are graphic design, creative digital marketing, web design and promotional designs.
I’m well-versed with HTML and CSS, plus some jQuery and Java. I prefer to build on WordPress CMS, but I’m also capable with base HTML or Drupal. I prefer to design in Sublime Text, but I first learned web design on Adobe Dreamweaver. I’m limited in terms of development, but I’m learning more Java and PHP so I can implement more robust design elements into the sites I craft.
I am proficient with Adobe Photoshop and Illustrator CC 2018. I also tend to utilize Adobe Lightroom as a means of pre-production for photo-based graphics, especially with sports designs. I have a firm understanding of CYMK printing and working with physical print jobs such as posters, brochures, and mailers. And in the digital world, I love creating motion graphics in the form of GIFs.
Perhaps my first taste of the creative world, I’ve been working with video projects since I was 15-years-old. I’m proficient with most forms of ENG cameras, all the way down to DSLR filming on my Canon 70D. I am a confident editor, being proficient with Adobe Premiere Pro and Apple’s Final Cut Pro. And of course, I utilize Adobe After Effects in almost everything I do.
Beginning with traditional advertising and now expanding into social media and digital marketing, I’ve worked with numerous clients to create campaigns that accomplish realistic goals. I’ve created plans for tourism agencies, athletic departments, and charities. I focus on digital-first advertising for the sake of analytics, and expand the reach and scope through social media campaigns.