ABOUT ME
Hello! I’m Christopher Stoney, a creative director with a focus on athletic branding, football recruiting, and social media strategy.
Since 2008, I’ve worked in a multitude of creative industries in a variety of roles. Currently, I’m the Creative Director for the start-up football league, the Alliance of American Football based in San Francisco, CA. I have freelance clients ranging from collegiate athletic programs to tourism bureaus. My specialties are graphic design, creative digital marketing, web design and promotional designs.
SKILLS
WEB DESIGN
I’m well-versed with HTML and CSS, plus some jQuery and Java. I prefer to build on WordPress CMS, but I’m also capable with base HTML or Drupal. I prefer to design in Sublime Text, but I first learned web design on Adobe Dreamweaver. I’m limited in terms of development, but I’m learning more Java and PHP so I can implement more robust design elements into the sites I craft.
GRAPHIC DESIGN
I am proficient with Adobe Photoshop and Illustrator CC 2018. I also tend to utilize Adobe Lightroom as a means of pre-production for photo-based graphics, especially with sports designs. I have a firm understanding of CYMK printing and working with physical print jobs such as posters, brochures, and mailers. And in the digital world, I love creating motion graphics in the form of GIFs.
VIDEO PRODUCTION
Perhaps my first taste of the creative world, I’ve been working with video projects since I was 15-years-old. I’m proficient with most forms of ENG cameras, all the way down to DSLR filming on my Canon 70D. I am a confident editor, being proficient with Adobe Premiere Pro and Apple’s Final Cut Pro. And of course, I utilize Adobe After Effects in almost everything I do.
MARKETING
Beginning with traditional advertising and now expanding into social media and digital marketing, I’ve worked with numerous clients to create campaigns that accomplish realistic goals. I’ve created plans for tourism agencies, athletic departments, and charities. I focus on digital-first advertising for the sake of analytics, and expand the reach and scope through social media campaigns.
EXPERIENCE
Creative Director
Build a strong brand for all 8 AAF teams, including brand guides and style sheets. Develop creative assets for use across multiple platforms such as social media and marketing campaigns. Design social media posts, create campaigns, and manage content on all social media accounts. Assign projects and manage design staff, as well as oversee web development.
Today
Alliance of American Football
2018
Seattle Seahawks
Digital Media Designer
Create graphical elements for social media properties, websites, videos and mobile apps. Serve as primary designer for digital media properties. Design websites, landing pages and microsites. Create user interfaces, using front-end code in HTML, CSS, and JavaScript. Work closely with internal departments to manage and execute web design and development projects. Manage relationships with outside developers.
Assistant Director of Digital Media
Design social media content for the UCF football program, as well as projects for various other UCF teams. Design custom graphics for recruiting purposes. Design graphics and marketing material throughout UCF’s 2016 – 2017 Athletic Promotional Campaign. Meet with various coaches and Assistant Directors to maintain open lines of dialogue for design development. Design various promotional material.
2016-2018
UCF Knights
2015
Saturday Down South
Creative Director
Create cohesive and engaging branding across multiple platforms. Write and design marketing packages for potential advertisers and sponsors. Design social media posts, create campaigns, and manage content on all social media account. Assign projects to freelancers, and manage both graphic design and web design departments. Design featured story images for articles, and create images or graphs for in-depth articles.